Mulan premiere causes Disney + downloads to increase by 68%

The live-action remake of Disney's animated classic, Mulan, caused Disney + downloads to increase by 68% when it debuted on the platform last weekend.

The remake of Disney's animated classic Mulan in live action caused Disney + downloads to jump 68% this past weekend when the film premiered on the streaming service. Mulan, which was originally intended to hit theaters in March 2020, was announced that it would finally launch on Disney + in September, skipping a theatrical release entirely due to the COVID-19 pandemic. The film currently has a 77% critical rating on Rotten Tomatoes.

Mulan tells the story of a young Chinese woman who decides to pose as a man to protect her father from serving in a life-threatening war, harnessing her true potential and strength in the process. The remake, directed by Niki Caro, stars Yifei Liu, Donnie Yen, Li Gong, Jet Li, Jason Scott Lee, Yoson An, Tzi Ma, Rosalind Chao, Pei-Pei Cheng, and Xana Tang. The film can be seen through the Disney + streaming service for an additional subscription cost of € 21.99, something many have wondered how the film will be performing on the streaming platform. Not only has the strategy for Mulan had a positive impact on Disney's stock, but it now appears that the release of the film on the streaming service has caused a significant spike in Disney + downloads.

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According to Yahoo !, the launch of Mulan caused a 68% increase in downloads of the Disney + app over the weekend. Sensor Tower, which is an app download research company, reported on the development and also revealed that consumer spending on the app increased by 193%, likely due in large part to the price of the film that customers had to pay. pay to see it. Previously, Hamilton had caused a 79% increase in downloads when it debuted on the streaming service in July.

While there were some who felt that Mulan's release on Disney + was a hit to theaters, many were eager to see if its release on the streaming service would be a financial success. With Disney releasing the movie for free on Disney + in December, there have been those who have wondered if Mulan is worth paying for, especially since it will be widely available at no cost in just a few months. The remake marks another major release that Disney has decided to launch on its streaming service, following in the footsteps of Artemis Fowl, which launched earlier this summer on Disney +.

Disney made a bold move by releasing one of its most anticipated movies on Disney +, especially at such a high cost to subscribers. However, despite the boycotts during the launch of Mulan this weekend, it is clear that the price did not scare customers, considering the increase in app downloads and consumer spending within them. With a release strategy that can certainly be labeled a hit as of now, it will be interesting to see if Disney releases more of its biggest movies on the platform, like the upcoming Marvel movie Black Widow. Meanwhile, while many wait for the movie's box office figures to roll in, fans can now watch Mulan on Disney + for their viewing pleasure.

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