Netflix's big bet is to be the largest streaming platform on the market, for this it wants to have a great franchise such as Star Wars or Harry Potter.
In recent months, Netflix has found great success with movies like The Irishman, Extraction (Tyler Rake) and The Old Guard. They have also closed a great agreement with the Russo brothers (Avengers: Infinity War and Endgame) to carry The Gray Man to the transmission service with two great actors such as Chris Evans and Ryan Gosling. But they still want more, much more.
During a recent interview, Vice President of Original Films, Tendo Nagenda, explained that Netflix You are now looking for a family franchise of some kind.
"We are seeing adventure films with a large audience for all audiences as something we want to get into," said Nagenda. Something akin to the first Star Wars, or Harry Potter 1 and 2. Lots of family-friendly live-action, fantasy and show movies we think are great and might really like. A Jumanji-like story. That is the next frontier for Netflix. "
Big film studios can start shaking if they succeed.
When asked if he believed that would put Netflix In even greater competition with regular film studios, Tendo Nagenda replied, “Well, we consider this to be what the studios are not focused on. New ideas. We want to encourage great talent to think that way. George Lucas created Star Wars, it was not based on a book. If you have that kind of imagination, like the Wachowski with Matrix movies, we feel like we are the place to take advantage of those kinds of innovative ideas for filmmakers. ”
Creating an original property like the one Nagenda is talking about is no easy feat, and Netflix will surely have more success adapting a pre-existing franchise of some sort. In any case, the streaming platform has great ambitions, and it will be interesting to see what will be released in the coming years.
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